Friday, 9 July 2010


Glastotag is a digital campaign launched by Orange in conjunction with it's sponsorship of Glastonbury, which invites festival goers to log onto the Orange website and tag themselves on a photo taken during the England-Slovenia World Cup game. The idea is to win the record of most tagged online photo.
A good example of how a brand can engage their audience by bringing people together through a shared experience.

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