Vodafone Pixel Hunt

Vodafone Pixel Hunt from Babel Zabel on Vimeo.
Promo for Vodafone’s LG Optimus in Germany, design to show of the 5 mega pixel camera. The promo was called the Vodafone Pixel Hunt and was based around an online game that held a 5 Million Pixel image that just happened to be holding 100 new LG phones under 100 pixels. Amazingly all the 5 Million Pixels had been clicked out by over 300,000 visitors by pixel by pixel in just under a month. Created by Jung Von Matt/Alster