Monday, 14 February 2011

Diesel Island

Diesel Island - Land of the Stupid, Home of the Brave - is Diesel's latest campaign . Cross-media boosters like viral videos, a facebook application, a game based on island's everyday life and pirate radio will complement the print and posters and invite users to form and become part of a new nation. Virtual visitors can set the rules and regulations, shape the laws and meet it's citizens. Stills by Guy Aroch, Digital by Stink Digital. Here's a teaser of what's to come (launching 28th Feb)...

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